Snapchat biography

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing.

Ephemeral, or disappearing, messaging has skyrocketed in popularity since Snapchat was introduced. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another.

In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. 

What Is Snapchat?

Snapchat is a one-to-one and group messaging app that lets users send photo, video, and text messages that disappear after several seconds. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second. That's like watching every episode of "Game of Thrones" 13 times, per second.

In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed for 24 hours), Memories (saved photos for sharing later), and stickers to embellish messages. The app has been widely adopted, especially among teenagers and Millennials: 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most, second only to Facebook.

Now that we're all up to speed, let's dive into some of Snapchat's major developments and achievements over the last five years -- and what we might expect from five more.

The History of Snapc

You’re probably all aware of Snapchat, a social media app that has introduced several innovations making it the go-to platform for the younger generation.

And what’s even more surprising is that, despite its launch almost a decade ago, it’s still growing. The app still gets millions of daily active users to this day.

Read on to learn more about Snapchat’s beginnings, its innovations and how it is still growing.

History of Snapchat

2011: Snapchat, then Picaboo launches

Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who met at Stanford University. They wanted to create an app that would send disappearing photos.

Reggie Brown invented Snapchat’s disappearing pictures feature while Spiegel had previous business experience. Brown and Spiegel then included Bobby Murphy, who had experience coding. The three of them launched Snapchat as “Picaboo” on the iOS operating system in July 2011. Reggie Brown was driven out of the company months after it was launched.

In September 2011, Spiegel and Murphy rebranded the app as Snapchat and relaunched in the iOS App Store.

2012: Video arrives

In October 2012, launched the Android app in the Google Play store. This contributed to the growth of its users and the next major milestone. Within one year, Snapchat users were sending 20 million snaps per day, or around 25 snaps per second.

By the end of the year, Snapchat users were sending 50 million snaps per day. The app introduced an update that allowed users to record and send 10-second videos. Instead of having to change between different photo and video recording modes, as with camera phones, users could hold down the photo capture button to record a video.

2013-2014: Stories and Chat

In October 2013, launched “Stories”. This is an ephemeral narrative visible to their friends for 24 hours. Brands and individuals started using Stories to share a fuller picture of their activities and engage with their audience, while maintaining

American multimedia instant messaging app

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the multimedia Snapchat is that pictures and messages are usually available for only a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supportedshort-form content. It also allows users to store photos in a password-protected area called "My Eyes Only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.

Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significan

American technology company

"Snap (company)" redirects here. For companies with similar names, see Snap (disambiguation) § Organizations. For other uses, see Snap (disambiguation).

Snap Inc. is an American technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal, a division of Comcast (whose stake is undisclosed).

History

The company was founded on September 16, 2011, by Evan Spiegel and Bobby Murphy upon the relaunch of the photo sharing app Picaboo as Snapchat. On December 31, 2013, the application was hacked and 4.6 million usernames and phone numbers were leaked to the Internet.

By January 2014, the company had refused offers of acquisition, including overtures from Mark Zuckerberg, with Spiegel commenting that "trading that for some short-term gain isn’t very interesting."

In May 2014, the company acquired the software company AddLive to provide needed technology to create a new video chat feature. In that same month, it settled U.S. Federal Trade Commission (FTC) charges over its having misled users regarding its collection of their address book data and transmission of their locations (without notice or consent), and regarding its claim that user messages disappeared after their expiration (rather than remaining accessible, as they had). In December, the company acquired Vergence Labs for $15 million in cash and stock, who were the developers of Epiphany Eyewear, and the mobile app Scan for $50 million, which was revealed du